About Tech for the Money

Tech for the Money exists for a simple reason: technology is one of the biggest drivers of valuation in SaaS and tech-enabled businesses, yet it is also the least understood part of M&A for many founders and executives.

When private equity firms, strategic buyers, or investors look at a company, they don’t just see the revenue, margins, and growth rate. They look hard at the technology. They ask questions like: Can this product scale without collapsing? Is it secure? Is the infrastructure efficient? Is the team organized to keep delivering value after the deal closes?

These are the questions I work on every day, and this site is where I share what I’ve learned.

Our Goals

• Make technical diligence more understandable and less mysterious.
• Give founders and executives a clear picture of how buyers really think about technology.
• Highlight the red flags that reduce valuation or kill deals.
• Share practical steps you can take now so your technology becomes an asset, not a liability, in an exit.

This is not about buzzwords, vendor pitches, or hype. It’s about clear, practical insight into what really matters when someone looks under the hood of your product.

Why This Matters to You

Different readers will come here for different reasons, but the lessons apply across the board.

• Founders and CEOs - You may be preparing for an exit or just trying to understand how your technology will be viewed when the time comes. This site helps you see the risks and opportunities before a buyer points them out.
• CTOs and Product Leaders - You’re in the trenches, making architecture and process decisions every day. Here, you’ll find how those decisions look from a buyer’s perspective, and what signals confidence versus concern.
• Investors and Advisors - If you’re evaluating SaaS or tech-enabled businesses, this is a window into how technology diligence actually works, where value gets created or destroyed, and what patterns repeat across hundreds of deals.
• Operators - Maybe you’re not selling today, but you’re scaling a product. These insights still matter, because strong fundamentals not only prepare you for exit, they also make growth easier and less costly.

Why It’s Important

In M&A, surprises are expensive. The best outcomes go to companies that understand what buyers are looking for, prepare for it in advance, and tell a clear story about their technology.

My goal with Tech for the Money is to help you avoid the painful surprises and put yourself in the strongest possible position when it’s time to talk to buyers.